The Big Run-up

Part of the human condition is wanting to know the end of the story NOW! For instance, we'd love to know where we'll be at the end of December 2010 with regard to our animal registration total for this year! We'd like to know how far above 130 we'll be for new herd names registered during the year! We'd also like to know what percentage of our registrations will be submitted electronically this year!

When you're in a people and animal growth phase as the Jersey breed is in Canada (and indeed around the globe!) this kind of information feeds your enthusiasm and energy banks! You're also inspired to strategize about how more growth will happen!

For now we know that "maybe" we'll see the highest registrations since 1969, forty one years ago! "Looks like" we'll be nicely over 130 new herd names registered this year! That will mark the fifth consecutive year over 130! "Appears" that we'll set a new record for electronic registration submissions! Our information gathering leads us to believe that the number of young sires coming on stream this year will at least match the record total of 2009!

You may think that these possibilities are good and nice but may question why they are cause for any excitement! We fully understand. Statistics by themselves can be cold and static and boring creatures. As so often it is " the story behind the story" that is revelatory and most important!

When-note when not if-we reach these totals we'll have further confirmation that the Jersey breed is on a powerful and sustained upward march in the Canadian dairy industry! Yes, we have the stories and stats of past years. We are constantly reminded to avoid "resting on the laurels" of yesterday. Fresh news and accomplishments provide "the wind beneath our wings"!

It has been said that "the best way to predict the future is to create it'. Therefore we invite all Jersey owners in Canada to join in the push to catapult our 2010 registration total over the 1985 total! That's the one that stands between us and 1969's total! Let's add in a new record total for electronic registration submissions.

Are you excited to be involved with a part of the agricultural industry that is enjoying a consistent, sustained growth phase? Are you ready for even greater happenings in 2011 and beyond? Do you have a vision of an even larger role for the Jersey breed in Canada's dairy industry? Are you ready to exceed the accomplishments of yesterday and soar much higher?

We have a rich heritage of success but have even more enticing prospects in the present. When one starts to dream about where we could be in the future we really come alive!

Join the Jersey parade!!

Jersey on, Jersey South Africa!

Seems like the Jersey breed is catching on, going places and kickin' up dust, making it happen and rockin' on all over the globe! Just after the first of November we received some highly motivating news from our good friends at Jersey South Africa! During the first ten months of 2010 their team of classifiers and appraisers scored a record number of cattle for any year in history! And.....there were still two full months to go at that point! In recent years registered Jersey numbers in this astounding country have climbed to be the highest of any breed!

One of the most important things in life is to celebrate and rejoice in the success of others! And we are surely celebrating and rejoicing along with the leadership of Jersey South Africa! This is both a monumental accomplishment and a harbinger of great things to come!

Bravo, Jersey South Africa! More of the same please!