Saturday, August 14, 2010

I can't stop thinking big

In 2011 a new album will be released by the iconic Canadian rock band Rush. One of the songs on this forth-coming album has already been released. It is called Caravan. The lyrics are unusual and fresh. The central theme and main line of the song seems to be the refrain " I can't stop thinking big". Like any good refrain it is repeated a number of times amidst the guitar riffs and other musical goings on!

What a great short sentence! Think about it: I can't stop thinking big! What an excellent predicament! Sometimes we let life restrict us to small thinking and living below our God-given potential
On the other hand when we let our imaginations run free and our hopes soar and feel our pulses quicken we can see into the future with brilliant positivity!

We had such an experience recently when a number of Jersey breed leaders from across Canada sat down in an wonderful church in Belleville, Ontario called Maranatha Church. The goal of the conclave was to work up a draft base for a brand new strategic plan for Jersey Canada to cover 2011 to 2013.

Thankfully our team of about a dozen, led by facilitator Jo Anne Henderson, were, to a person, people who "can't stop thinking BIG"!!!

Long before the draft has been vetted and doctored and then approved it has already impacted and revised our thinking.

Why settle for small paltry dreams? Why not the best? Why not having the best days for Jersey Canada and its members still ahead of us? Why not dreaming about touching the sky and then propelling upward into the absolute stratosphere?

Why not think big, talk big and then act big and work and make it happen?

Apply this kind of approach to your entire life and see what transpires!??

The world needs more big thinkers who will then step up and speak out and actualize their big thinking!

We've found time and time again that when you set great goals and are definite and clear about them
something fine and indeed awesome happens. Either you're drawn to achieving the goals or the achievement of them comes closer to you and you start to see miracles happen!

Try it!

Thank you Rush for a renewed stimulus to become fixed on thinking big!

Thursday, August 12, 2010

The Breeder is now online!

Since the August - September 2010 issue of the Breeder was made available on the website for free on Tuesday, August 10th, over 180 people have read the magazine!  In just two days!  

You can find the Breeder online here and can be viewed in a flip book format or can be downloaded as a PDF.




Jersey cheese featured in the Globe and Mail

La Belle de Jersey, a cheese produced by Les Bergeries du Fjord in the Lac St-Jean region of Quebec, has been featured in the Globe and Mail, one of Canada's national newspapers.

Globe and Mail - Belle de Jersey

This cheese is made from the milk provided by the Jersey du Fjord herd from Laterriere, Quebec.  The "Belle de Jersey" name comes from the fact that a certain percentage of the herd is descended from the great Duncan Belle!

Monday, July 12, 2010

Jersey Cheese-fit for World Leaders!

As many will be only too well aware the G20 global leaders and their massive and seemingly endless entourages descended upon southern Ontario for a few hectic ( did someone just say chaotic?) days in late June. Could this be an opportunity for solid Jersey promotion? It could and it was! Thankfully world leaders being ultimately mere mortals like the rest of us have to take on nourishment, simply put, eat, every now and then. At a very special banquet for the G20 leaders Canadian products were featured. We have to hope this was the case throughout their stay. However, we know for sure that Canuck foodstuffs were the products of choice at "the big banquet"!

And lo and behold four fine Canadian cheeses were an important part of the menu.
Even better one of the cheeses, Belle de Jersey, is made from 100% Jersey milk! And, a second cheese on the menu is created at a Quebec plant that does make a highly regarded a Jersey cheese.
Belle de Jersey is produced by Les Bergeries du Fjord in the Lac St. Jean region of Quebec. This cheese was a Silver Medal winner at the First North American Jersey Cheese Awards held in Syracuse, New York in July 2009. And yes, the name relates to the family surrounding the internationally renowned Jersey cow Duncan Belle!

One of the other cheeses was from Laiterie Charlevoix from the Charlevoix region of Quebec. This plant has a beyond amazing dairy museum and is the source of L'Hercule de Charlevoix, a Jersey milk-only cheese that also won silver at the 2009 NA Jersey Cheese Awards.

It is so great to think that Jersey cheese would be so high profile! We heard this great news via Cheeselover.ca and then Kathy Guidi of Artisan Cheese Marketing informed us that the cheeses had been mentioned in a full page article describing the meal in The Globe and Mail, Canada's national newspaper.

This is only the beginning of great news for top quality Canadian Jersey cheeses and the cheese-makers who lovingly create them!

Monday, June 7, 2010

Youth Program Deadlines

Calling all Jersey youth and young adults!  Deadlines are set for applications for three youth programs:


Jersey Canada Youth Scholarship

Jersey Canada is pleased to offer a scholarship of $750.  The scholarship will recognize outstanding interest, knowledge and achievement in the Jersey Breed, as well as agriculture in general.  The scholarship is available to all young Canadian Jersey enthusiasts, enrolled in at least the second year of study at any post-secondary College or University and who have not previously been awarded the Jersey Canada Youth Scholarship.  Deadline for applications is September 1st, 2010.  Application forms available from the Jersey Canada office or apply online at:  www.jerseycanada.com/assoc/scholarship_form.php


Royal Jersey Ambassador

Each year, one Jersey Canada youth is selected to be the Royal Jersey Ambassador.  Duties include working at the Jersey Canada booth at the RAWF and awarding prizes and ribbons in the RAWF classes. Applications are due by September 1st, 2010.  Applications forms are available from the office or apply online at:  www.jerseycanada.com/about/ambassador_form.php


Nola Brown Continuous Achievement Award

The award will be presented yearly at the Royal Agricultural Winter Fair to one qualifying individual. The recipient must be connected to the Jersey business or keenly interested and involved with the Jersey cow.  The recipient will also be a student entering or continuing college or university. The post secondary program applied to does not have to be agriculture related.

The successful candidate must demonstrate participation in activities in their home communities, display qualities of leadership, ambition and initiative, and have a strong independent work ethic.  The individual should clearly demonstrate the ability to work with others in a cooperative and productive manner, have the potential to become a leader in society and display a keen interest and aptitude in some aspect of agri-business.  The individual should have a love of animals and the agricultural community, contribute significantly to their schools and communities through volunteer work and participate in extracurricular activities.  The applicant should also be committed to personal and physical development, have a sense of their personal capabilities and demonstrate efforts to continually improve.

Applications must be received by Jersey Canada by 4:30 pm on September 15, 2010.  Resumes may include academic awards,  community or school volunteer work and employment background in order to support their application.  Only applications from Canadian citizens will be considered, thank you.  Please submit documents to Jersey Canada or email resumes to nolabrownaward@gmail.com.  The applications will be forwarded to an independent selection committee for review.

Monday, May 10, 2010

Site Update: Jersey Atlantic

Jersey Atlantic has updated their website with a new listing of their membership.  Check it out at www.jerseycanada.com/jerseyatlantic!  And if you are looking for Jersey cattle in the Atlantic provinces, please feel free to contact these Jersey breeders!

Inclusion in this membership directory is one of the benefits of being a member of Jersey Atlantic!

Tuesday, April 20, 2010

Exciting news from the Vente Fondation in Quebec

This year's edition of the Vente Fondation (Foundation Sale) managed by Jersey Quebec was held at the Salon International Laitier (International Dairy Showcase) on Thursday, April 15th.

41 head sold to buyers from Quebec, Ontario and Brazil.  The sale averaged $3111 across all lots, with a high seller of $9500 for Rapid Bay Maya Reagan Glitch, consigned by Rapid Bay Jerseys and purchased by RJ Farms of Corbyville, Ontario.

The big news?  20 out of the 41 lots were purchased by Quebec producers new to the Jersey breed within the last three years or making their first Jersey purchases!  WOW!!  Just an example of how the Jersey breed continues to accelerate forward in Quebec!